Artisan Profile

Hi, I’m Poupak, the founder and artist behind Sweet Art.
With a Master’s degree in Graphic Design and more than 15 years of experience in visual communication, I’ve always had a passion for colour, detail, and beautiful design. Sweet Art allows me to bring that design background into a completely different medium — edible art.
I create beautifully decorated cookies, cupcakes, and cake pops, along with luxury edible gifts and bespoke designs for private clients, brands, corporate gifting, special events, and activations. From the initial concept and colour palette to edible printing and packaging, every detail is thoughtfully designed to create something unique, polished, and memorable.
My work combines creativity, design, and baking to transform ideas into beautiful edible experiences.